Associate Professor of Marketing, Schulich School of Business, York University - founding director, Big Design Lab - specializing in the study of market creation and customer experience design. More...
Read about the courses I teach.
TEDx YorkU Talk
New study on nostalgic consumption.
Discover my research on market creation and CX design.
See the latest coverage of my work in print and news media.
Learn more about past and future speaking and events.
Interview with Brainstorm Magazine.
The Case of Supreme.
The great escape.
Schulich School of Business
Journal of Consumer Research
General Inquiries/Big Design LabSarah McNeil
Speaking Inquiries/ConferencesPatricia Barton