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About Markus

Markus Giesler is an associate professor of marketing at the Schulich School of Business (York University) and the director of the Big Design Lab, a think tank that examines market-level design questions with public and private organizations. 

Markus has been named “one of the best recognized experts studying high-technology consumption” by Wired, one of “the young business school star professors on the rise” by Fortune, one of “the 40 most outstanding business profs under 40 in the world” by Poets & Quants, and an MSI (Marketing Science Institute) Scholar.  

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 In the field with CBC's Dwight Drummond on Black Friday (Photo: CBC)

In the field with CBC's Dwight Drummond on Black Friday (Photo: CBC)

Markus Giesler's research documents how consumers influence (and are influenced by) changes in technology and culture, offering new insights into the theory and practice of market creation and customer experience design.

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