What if you were marketing to Alexa?
How do algorithms enhance consumer identities?
Exploring the role of technology and innovative space concepts.
Integrating in-store and online experience with collective emotions.
Firms can use hope-crafting strategies to enhance customer experience and drive loyalty.
Will your AI reinforce or transcend gender distinctions?
Experience trumps editorial excellence.
From virtual and augmented to hybrid realities.
Personalized product placement succeeds in living spaces.
It's not about utility but identity.
Machines can serve - or actually engage.
How does technology enable intimate experiences?
Most of what makes a customer experience great doesn't meet the eye.
Where are the passionate marketers?
A new Kellogg-Schulich EMBA course.
What do Arianna Huffington, Adam Grant, and Daniel Amitay have in common?
How to think about journey mapping?
Sensible man-of-action heroism as an experience.
Stores that attract and stores that retain.
A little less pain, a little more pleasure.