Posts to take with you.
Public transit has an image problem. How can we fix it?
How can wearable devices go mainstream?
The traditional concept of TV experience can no longer exist.
What if you were marketing to Alexa?
AI enhancing consumer identities
Exploring the role of technology and innovative space concepts.
Integrating in-store and online experience with collective emotions.
Firms can use hope-crafting strategies to enhance customer experience and drive loyalty.
Will your AI reinforce or transcend gender distinctions?
Experience trumps editorial excellence.
Bridging the Gap Between Physical and Virtual Realities
Harnessing the power of living spaces.
It's not about utility but identity.
Redefining the vending machine customer experience.
Fintech and the customer experience.
The invisible 95%.
Where are the passionate marketers?
A new Kellogg-Schulich EMBA course.
What do Arianna Huffington, Adam Grant, and Daniel Amitay have in common?
How to think about journey mapping?
Sensible man-of-action heroism as an experience.
Stores that attract and stores that retain.
A little less pain, a little more pleasure.