My teaching, which comprises doctoral, masters, executive, and undergrad levels, seeks to shape leaders who venture successfully, bringing new value to business practice, research, and the world.
I have designed and teach a PhD course called "Marketing Strategy" and regularly co-teach in theory development and qualitative methods. I also mentor several PhD students.
"MKTG 6800: Customer Experience Design," which teaches students how to develop and manage captivating customer experiences, is the world's first MBA course on the subject,
I have recently developed "Designing Customer Experiences for Growth," a new Kellogg-Schulich executive MBA elective course. It was designed in collaboration with Big Design Lab members.
"Entertainment Marketing and Culture," which I originally designed in 2005, is one of the longest standing and most sought-after elective courses in Schulich's BBA program.