Creating the Ultimate Luxury Fashion Customer Experience
When Will the New York Times Hire Their First Customer Experience Designer?
The Future of Retail Customer Experience
From Smart Homes to “Smart Families”
4 Values at the Heart of Good Experience Design
How Beyoncé Made Market-Based Feminism Work
Creating the New Man
Chivalry may not be dead, but today’s “modern man” is much different from days of old: he applies moisturizer and even wears makeup. While you may accept this as the norm (or find it shocking that we are even calling attention to it), it’s important to acknowledge it hasn’t always been this way. Sure our fathers applied Brut and Brylcreem, but these were basic items, commodities of sorts. Today it’s much more complicated.
How Disney Has Inspired Loyalty and Love
Why do people insist on Starbucks when Second Cup is right next door? Or buy Apple products instead of Dell even though they make the same technologies? Why do people love Disney? To most, the answer is simply, they “just do.” So how do we justify the irrationality of our choices? The answer lies in the brand itself and how they have effectively moved in to the “lovemark” territory, inspiring action and loyalty beyond reason and coming out as the only choice.
Boutiquification Strategy
Do you remember when the best part of waking up was hearing the sound of the dripping and percolating Mr. Coffee coffeemaker preparing for the blissful moment of Folgers in your cup? For many coffee drinkers today, this is just a faint memory of their parents coffee habits in the 1980’s and 90’s. At that time, coffee was a bipolar product: regular or decaf.
The Power of Objects in Customer Experience Design
Ever thought about why there is a nicely decorated table in every Pottery Barn? Objects have been traditionally marketed through the marketing mix using the four Ps to make products more appealing to consumers. However, objects can be more than something that is leveraged through product, price, promotion and place.
Designing Retail for Women
How Music Became an Experience (Again)
Once upon a time, the process for creating a record breaking band was very simple: find a talented artist, release an album, get it into heavy radio rotation, reach platinum sales, and stage a world tour. In 2014, however, for the first time in history, only one artist reached platinum sales: Taylor Swift.
How Marketers Made (and Remade) Diamonds a Girl’s Best Friend
When Brands Banter: Designing Doppelgänger Images
From stories about Walmart as a corporate villain and pink slime at McDonald’s to jokes about Starbucks as “Starsucks” and Apple’s Bendgate. A brand’s meaning is not only created by the brand’s owner but rather by multiple stakeholders including journalists, celebrities, bloggers, activists, scientific experts, and consumers.
