Today I deviate a bit from standard protocol and write about MBA teaching. That’s because I just saw a great ft.com interview featuring the Ross School’s Dean Alison Davis-Blake. She had an important message: Business schools must change their tactics for MBAs to get jobs.
The Power of Objects in Customer Experience Design
Ever thought about why there is a nicely decorated table in every Pottery Barn? Objects have been traditionally marketed through the marketing mix using the four Ps to make products more appealing to consumers. However, objects can be more than something that is leveraged through product, price, promotion and place.
Love (and the Market) Actually
Designing Retail for Women
How Music Became an Experience (Again)
Once upon a time, the process for creating a record breaking band was very simple: find a talented artist, release an album, get it into heavy radio rotation, reach platinum sales, and stage a world tour. In 2014, however, for the first time in history, only one artist reached platinum sales: Taylor Swift.
How Marketers Made (and Remade) Diamonds a Girl’s Best Friend
When Brands Banter: Designing Doppelgänger Images
From stories about Walmart as a corporate villain and pink slime at McDonald’s to jokes about Starbucks as “Starsucks” and Apple’s Bendgate. A brand’s meaning is not only created by the brand’s owner but rather by multiple stakeholders including journalists, celebrities, bloggers, activists, scientific experts, and consumers.
Teaching Consumers How to Rationalize on Your Behalf
The 40 Most Outstanding B-School Profs Under 40 In The World (Poets & Quants)
Poets & Quants has published its "40 under 40" list and, somehow, they listed me as well - along with some stellar marketing colleagues including Kathleen Vohs, Harikesh Nair, and Nina Mazar. Thank you Poets & Quants and congrats to the other 39 colleagues!
http://poetsandquants.com/2014/02/12/the-40-best-b-school-profs-under-40/