Tesla's Chief Driver of Success: Masculinity

Tesla's Chief Driver of Success: Masculinity

Sensible man-of-action heroism as an experience.

Why Brandy Melville Should Listen to Its Plus-Size Fans

Why Brandy Melville Should Listen to Its Plus-Size Fans

Brandy Melville offers fashion for "diverse California girls." And in Brandy Melville's opinion, this diversity is reflected in one size: small. "I don't think it causes a negative effect on the body image of any one of our shoppers because anyone can come in the store and find something. At other places, certain people can't find things at all." 

Netflix's Transformation: Big Data vs. Big Design

Netflix's Transformation: Big Data vs. Big Design

From streaming service to original content provider.

Just Why Is Ello So Naive?

Just Why Is Ello So Naive?

Challenging Facebook is not about delivering a naive message about privacy and freedom from ads. It is about understanding how we use the market, brands and technology to construct our moral identities.

Bendgate: 5 Things Apple Will Do Next

Bendgate: 5 Things Apple Will Do Next

There are two ways to address a brand image crisis: redesign the actual product or redesign people's expectations around the experience of consuming the brand. Here are five brand image revitalization tactics Apple will use next.