Sensible man-of-action heroism as an experience.
Chivalry may not be dead, but today’s “modern man” is much different from days of old: he applies moisturizer and even wears makeup. While you may accept this as the norm (or find it shocking that we are even calling attention to it), it’s important to acknowledge it hasn’t always been this way. Sure our fathers applied Brut and Brylcreem, but these were basic items, commodities of sorts. Today it’s much more complicated.
Ever thought about why there is a nicely decorated table in every Pottery Barn? Objects have been traditionally marketed through the marketing mix using the four Ps to make products more appealing to consumers. However, objects can be more than something that is leveraged through product, price, promotion and place.