Leaning In Together: Empowering Women Through Advertising

 Leaning In Together: Empowering Women Through Advertising

When Sheryl Sandberg’s book, Lean In, was released in 2013, many championed it as the modern-day feminist movement for women in the workplace. However, the book has been divisive in its reception, as some felt it was a sales pitch for privileged women and did not speak to the nation’s ‘average’ female worker. Despite the differences in opinion, here are two main ideas that customer experience designers can take away from the “Lean In” movement:

What Brands Can Learn from Gen Snapchat

What Brands Can Learn from Gen Snapchat

Stories aren't what they used to be.

4 Values at the Heart of Good Experience Design

4 Values at the Heart of Good Experience Design

We’ve been hearing about “experiential marketing” and the “experience economy,” but what does it really mean to design a truly great customer experience? Here’s what we’ve learned.