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Postcards from my Former Marketing Students (Summer Special)

At the end of the last lecture of every course I teach, I invite my students to stay in touch with me and to write me "postcards" in the future. More specifically, I ask them to describe what they are doing and how the knowledge that we created together in the classroom informs their thinking and decision-making. Until now, I've only shared these messages with my current students. However, each Wednesday starting tomorrow, my blog will feature one "postcard."

Summers are not only the time for writing articles. They're also a good time for reflecting on the profession more broadly. And one of the most rewarding aspects of my job as a marketing prof is that I have the privilege to work with some of the brightest and most creative people of the current generation - young men and women who leave business school to make significant contributions to markets and society. I stay in touch with my students because it is a joy to see the amazing things they accomplish after (and often already before) graduation, to celebrate their success, and, perhaps most importantly, to learn from them.

Each Wednesday starting tomorrow, my blog will feature one "postcard." Each former student will offer a rare inside perspective into his or her respective managerial domain. These include strategy, gaming, branding, education, and social entrepreneurship. Their stories may not only inspire current and future students. Seeing how the theories, models, and tools we develop - often in collaboration with our students - create value may also bring a smile onto my colleagues' faces. So stay tuned!

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Markus Giesler

York University, 4700 Keele Street, Toronto, Canada

Markus Giesler draws on concepts from economics, technology studies, and sociology to inform his research in marketing. He determines how ideas and things (products, services, experiences, technological innovations, intellectual property, brands, etc.) are made valuable over time, with research focused on improving marketing strategy through an understanding of markets as evolving social systems. Giesler's research has been supported by the Social Sciences and Humanities Research Council of Canada (SSHRC) and the European Research Council (ERC) and published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing. Giesler has an extensive entertainment industry background. He founded his own record label at age 17 and has worked in various production and marketing responsibilities for over a decade. He lives in Toronto, Canada.