At the end of the last lecture of every course I teach, I invite my students to stay in touch with me and to write me "postcards" in the future. More specifically, I ask them to describe what they are doing and how the knowledge that we created together in the classroom informs their thinking and decision-making. Until now, I've only shared these messages with my current students. However, each Wednesday starting tomorrow, my blog will feature one "postcard."
Summers are not only the time for writing articles. They're also a good time for reflecting on the profession more broadly. And one of the most rewarding aspects of my job as a marketing prof is that I have the privilege to work with some of the brightest and most creative people of the current generation - young men and women who leave business school to make significant contributions to markets and society. I stay in touch with my students because it is a joy to see the amazing things they accomplish after (and often already before) graduation, to celebrate their success, and, perhaps most importantly, to learn from them.
Each Wednesday starting tomorrow, my blog will feature one "postcard." Each former student will offer a rare inside perspective into his or her respective managerial domain. These include strategy, gaming, branding, education, and social entrepreneurship. Their stories may not only inspire current and future students. Seeing how the theories, models, and tools we develop - often in collaboration with our students - create value may also bring a smile onto my colleagues' faces. So stay tuned!