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About Markus

Designing AI Experiences

About Markus

“One of the best-recognized experts studying high-tech consumer behavior” (WIRED).

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   Who Do We Work With?

Researchers

We offer data and funding opportunities to researchers who want to push hard against problems in marketing and consumption.

Managers

We explore how firms can manage all elements of the market creation process and the customer experience.

Journalists

Writing a story about consumption,
changing markets, or customer experience design? Contact us for expert insights.


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Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.

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experience in markets

 
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Shaping Consumer Experiences

Learn more about Markus' marketing research.

 

All Posts

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Markets are stories.

Learn how to write them like a pro. By joining my free newsletter.

 
 
 

Research

My research adopts an augmented and dynamic sociological view on the creation of markets and the customer experience. I have published in the Journal of Consumer Research, the Journal of Marketing, and Marketing Theory. I also serve as an associate editor at the Journal of Marketing and on the ERBs of the Journal of Consumer ResearchConsumption, Markets and CultureMarketing Letters, and Business & Society.

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Designing Consumer AI.

Marketing Science Institute Webinar featuring Markus Giesler and Stefano Puntoni.