Hi I’m Markus Giesler.
I’m a consumer sociologist and ethnographer, researching how markets and the customer experience are sociologically designed and managed.
I began asking questions about design many years ago, when I was 17 and founded a music production company. My idea was to have some fun being creative and to earn money for college.
Instead, I learned what it means to operate in terribly designed markets, offering terrible experiences. I also learned how sociology can be used to change that.
Upon leaving music, I began examining many other markets and industries to understand what distinguishes conventional businesses from the so-called “big designers” - organizations and individuals who have made themselves indispensable to our identities.
Today, I produce and convey this knowledge in academic journals such as the Journal of Marketing, the Journal of Consumer Research, and Marketing Theory, and as a contributor to Huffington Post, Big Think, Fortune, Forbes, Poets & Quants, Marketing Magazine, the American Marketing Association, and my blog.
I also teach a really cool MBA course called Customer Experience Design. It's first of its kind in the world and it has been featured by the Financial Times, Forbes, Huffington Post, and Poets & Quants.
I am currently an associate professor of marketing at the Schulich School of Business (York University), and the founding director of the Big Design Lab, a think tank that helps public and private organizations better connect with consumers.
I serve on the editorial review boards of the Journal of Marketing, Journal of Consumer Research, Marketing Letters, and Consumption, Markets, and Culture.
I've been named “one of the best recognized experts studying high-technology consumer behavior” (Wired), one of “the young business school star professors on the rise” (Fortune), and one of “the 40 most outstanding business school professors under 40 in the world” (Poets & Quants). My research is frequently cited in the New York Times, BusinessWeek, Washington Post, Wired, and others.