Your Instructor

I am Dr. Markus Giesler, a Schulich marketing prof and customer experience design veteran. I've created this course after years of helping companies, doing research, and meeting with other experts and students to answer this one question: how are world-class customer experiences designed and managed?

I am very excited that will find out together this semester. Call me Markus if you like and reach me anytime at 647-274-4807 or through one of these social media accounts. I look forward to learning with you!

 The Class of 2016

The Class of 2016

 Some of my Schulich colleagues 

Some of my Schulich colleagues 

 
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About Markus Giesler

Markus is an award-winning researcher, educator, blogger, speaker, consultant, and expert on market creation and customer experience design. He has been named “one of the best recognized experts studying high-technology consumption” by Wired, one of “the young business school star professors on the rise” by Fortune, and one of “the 40 most outstanding business professors under 40 in the world” by Poets & Quants.

Markus is also the founding director of the Big Design Lab, a globally operating think tank dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design. Markus has served in advisory roles for organizations such as Air Canada, Amazon, Apple, BMW, Google, Nestle, Netgear, PepsiCo, Unilever, Visa, and the United Nations. His research, which has been published in the Journal of Marketing and the Journal of Consumer Research, has been featured by Bloomberg BusinessWeek, CNN, Financial Times, New York Times, Poets & Quants TechCrunch, Washington Post, and Wired.

Click here if you like to know more about my research.