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Big Design

Founded in 2015, the Big Design Lab is a nonprofit, membership-based organization dedicated to engaging business and political leaders with the theory and practice of market creation and customer experience design.


The Blog

Over 200,000 people visited last month to learn how culture can help design markets and customer experiences from Markus Giesler and regular guest contributors including his Customer Experience Design students. Syndicated by the American Marketing Association, Marketing Magazine, Huff Post, and Apple News. To learn more about what drives these insights, explore Markus' research.

RSS · Apple News


Markus Giesler

has been named “one of the best recognized experts studying high-technology consumption” by Wired, one of “the young business school star professors on the rise” by Fortune, and one of “the 40 most outstanding business professors under 40 in the world” by Poets & Quants.

Research · Honors & Awards · In the News · Speaking