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Consumers and artificial intelligence

 

A small collection of sociological marketing and consumer insights written by myself, my awesome students, and the occasional guest contributor.

 

The Consumer AI Experience (Puntoni, Reczek, Giesler, and Botti 2021)

The Consumer AI Experience (Puntoni, Reczek, Giesler, and Botti 2021), Winner of the 2022 American Marketing Association TechSIG Lazaridis Prize

 

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